2025 Walt Disney World Marathon Merchandise: First Look at What’s Coming

Hey Disney Vacationers and Disney runners! runDisney has shared an exciting first look at the 2025 Walt Disney World Marathon merchandise. This highly anticipated collection will be available during the marathon weekend, which runs from January 8th through 12th, 2025. With all race registrations sold out, the merchandise drop has runners and Disney fans buzzing.
First Look at 2025 Walt Disney World Marathon Merchandise
Walt Disney World has revealed four exclusive photos of the marathon weekend merchandise, showcasing bold designs and commemorative pieces perfect for celebrating race achievements. While details about the full lineup remain under wraps, these first glimpses hint at standout items that participants will want to grab.
To manage the overwhelming demand, runDisney will implement a Virtual Queue system for merchandise purchases on the first day of the runDisney Health & Fitness Expo. Here’s everything you need to know.
runDisney Virtual Queue for Merchandise: How It Works
For the 2025 marathon weekend, runDisney is enhancing the shopping experience by introducing a Virtual Queue. This system aims to streamline the process and minimize wait times so runners can enjoy other Expo attractions without standing in physical lines. Here’s the essential information:
- Gold and Platinum Club runDisney Members: Members can skip the virtual queue and access an exclusive early shopping window on the first day of the Expo.
- Join from Anywhere: Guests can enter the queue from their hotel room or home if they are located within 45 miles of Walt Disney World property.
- Arrival Timing: Once in the queue, plan to arrive at the Expo with approximately 60 minutes remaining on your estimated wait time.
- QR Code Access: Each guest in the queue will receive a QR code, which they must present for entry into the merchandise shop.
- Limited Availability: Merchandise quantities are limited and may sell out, so act fast to secure your favorite items.
Why the Virtual Queue Matters
This system ensures a smoother shopping experience for participants while preserving time to explore other runDisney Health & Fitness Expo offerings, including meeting vendors and enjoying other activities. Notably, runners can hold boarding groups for both the merchandise shop and an attraction virtual queue simultaneously, making the process even more convenient.






What to Expect from the 2025 Walt Disney World Marathon Merchandise
While only a few photos have been shared so far, merchandise for past events has typically included:
- Performance apparel featuring marathon logos
- Commemorative pins
- Water bottles, hats, and accessories
- Limited-edition Disney character-themed race gear
Based on previous years, these items are not just souvenirs—they’re coveted collector’s pieces among runDisney fans.
Final Thoughts
The 2025 Walt Disney World Marathon merchandise promises to be another incredible lineup that blends Disney magic with the pride of marathon accomplishment. With the Virtual Queue in place, runners can enjoy a hassle-free experience and focus on what matters most—celebrating their journey.
Mark your calendars for January 8th through 12th, 2025, and keep an eye out for more updates. Whether you’re racing or just cheering on participants, the merchandise is sure to be a highlight of the event.
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Meet the Author: Nate Bishop
I’m a die-hard Disney fan with 38 years of visits under my belt, having stepped into Disney World 120+ times. Proud to be a Disney Annual Passholder, a Vacation Club member since ’92, a Castaway Club Member, and a runDisney enthusiast. Oh, and I’ve graduated from the Disney College of Knowledge. Need Disney insights or planning tips? I’m your guy!
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