Hey Disney Vacationers! A new business filing suggests that Level99, an immersive, challenge-based entertainment venue, could be making its way to Disney Springs at Walt Disney World. Let’s take a look at what we know about Level99 at Disney Springs.
Evidence of Level99 at Disney Springs
A Notice Under Fictitious Name was published in the Orlando Sentinel, listing Level99 as the registered name for Open World Entertainment LLC at 1486 East Buena Vista Drive, Lake Buena Vista, FL 32830—an address located within Disney Springs.
A Notice Under Fictitious Name is a legal requirement that businesses must publish when they plan to operate under a name different from their registered legal entity. This suggests that Level99 is establishing its brand in Florida.
What Is Level99?
Level99 is an interactive, open-world gaming venue featuring over 50 challenge rooms that mix physical and mental challenges. The concept is designed for all skill levels and focuses on replayability and long-term engagement. Guests team up in small groups to complete challenges, earn achievements, and compete on leaderboards.
Key Features of Level99:
- Physical and mental challenge rooms in immersive environments
- Leaderboards and rewards for tracking progress
- Team-based puzzles and obstacle courses for group play
- A full-service restaurant and bar integrated into the venue
Expansion Plans and Industry Growth
Level99 launched its first location in Natick, MA, in 2021, followed by a second venue in Providence, RI, in 2024. The company is backed by Act III Holdings, founded by Ron Shaich, former CEO of Panera Bread, and is in rapid expansion mode, planning to triple in size over the next 18 months.
Open World Entertainment LLC, the company listed in the filing, was incorporated in Florida on February 12, 2025, indicating that a Disney Springs expansion is in its early stages.
Could Level99 Move Into the Former NBA Experience?
One logical location for Level99 at Disney Springs is the former NBA Experience building, which has been vacant since 2021.
- The multi-level venue was originally designed for interactive experiences, making it a strong candidate for an attraction like Level99.
- The address listed in the business filing aligns with this section of Disney Springs.
- Before the NBA Experience, this location was home to DisneyQuest, an interactive gaming venue with VR and simulator-based attractions—similar in concept to Level99.
Repurposing the NBA Experience building for Level99 would eliminate the need for new construction, allowing for a faster launch.
No Official Announcement Yet
As of now, neither Disney nor Level99 has confirmed the project. However, the business filing indicates that Level99 is actively working toward a Florida expansion, and Disney Springs appears to be the likely destination.
With a focus on social, team-based gameplay and immersive environments, Level99 would be a strong fit for Disney Springs’ entertainment lineup. If the rumors are true, it could bring a new level of interactive fun to Walt Disney World’s premier shopping and dining district.
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Meet the Author: Nate Bishop
I’m a die-hard Disney fan with 38 years of visits under my belt, having stepped into Disney World 120+ times. Proud to be a Disney Annual Passholder, a Vacation Club member since ’92, a Castaway Club Member, and a runDisney enthusiast. Oh, and I’ve graduated from the Disney College of Knowledge. Need Disney insights or planning tips? I’m your guy!
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